Server Side + Data
This project for the South Dakota Sports Hall of Fame required programming a web app for a large touch display to be located in the hallway of a major event center. A number of programming and user experience challenges arose in meeting the goal of creating an interface to live in the context of varrying inattention and direct interaction. Client oriented needs included making the display attention-grabbing during periods of inacivity, capable of presneting a sponsor's welcome message to occasional users, and smart enough to reorient itself when users are no longer present.
Books I've Read or Am Reading
Podcasts I Listen To
Producing content for the web is a crucial part of any robust promotional strategy. If you’re a business with a website (and who isn’t?), the quality of your website content directly impacts your SEO. It probably impacts your sales. What you have to say, or conversely what you’re not saying, plays into the public image you’re conveying as a brand. Just being present on social networks means you’re discoverable by millions of people who aren’t likely to hear about you in any other way. Being active on social networks amplifies that discoverability.
This is the most powerful non-fiction book I’ve read in a long time. If you have a bad habit you want to overcome, or a good one you want to start–also if you’re open to discovering either of these–this book is for you.
Duhigg tells some powerful stories here, and cites studies that are enlightening in their own right. What is unique about his handling of the content is how consistently he ties it all to practical application in real world circumstances.
Online video is the fastest growing form of media consumption. And this increase in online video has important implications for the digital video advertising market as it inevitably follows the flow of human attention distribution. The Pew Research Center estimates a 43.5% year-over-year growth rate in digital video advertising. In the same report they cite an eMarketer projection that “digital video advertising will make up 15% of the total digital advertising market” by 2017.
It would be hard to overstate how important and useful one’s aptitude for logic–what is more colloquially called critical thinking–can be for one’s life and work. And while I’m not sure its relevance can be sliced quite so precisely, nor that it is entirely accurate, an infographic from Think Watson illustrating the importance of critical thinking relative to profession does a good job giving us a picture of its pervasiveness.
Elmore Leonard’s 10 Rules of Writing have held a high place among the innumerable “advice for writers” lists. A testimony to its influence, attendees at Leonard’s funeral were given, in addition to the order of service, a card with a list of his 10 Rules for Writing.
While they are derived from the experience of writing book length fiction, there’s insight here for content creation of any kind. All the marketing, blogging, pitching and performing we do, after all, are just various forms of storytelling.